← Back to selected work

IDEAL Indonesia / 2022

Digital financing experience
with intent.

Visit ideal.id/id

Making a financial journey feel transparent, human, and easy to trust.

RoleFullstack Engineer
DisciplineFintech
FocusMortgage calculator, eligibility, bank-product comparison, KPR application, AI assistance, and multi-locale financing journeys.

Designing for the
real world.

Challenge

Financial products often ask users to process unfamiliar language and high-stakes decisions. The interface had to earn trust one step at a time.

Approach

I focused on progressive onboarding, plain-language feedback, and responsive layouts that maintained confidence from first input to final confirmation.

Outcome

A more approachable digital experience that brings structure and reassurance to a complex financial process.